BRANDS WE
WORK WITH
Wella Company, founded by hairdresser and beauty expert Franz Ströher, is an innovative global leader in the beauty industry. It combines over 140 years of accumulated wisdom and expertise with the dynamic growth of an independent company that includes a family of iconic brands.




Alfaparf is an Italian brand of professional hair cosmetics. Its uniqueness lies in the combination of top quality and innovative technologies. The brand is known for its cutting-edge innovations and natural formulas that help achieve maximum results. Alfaparf products are developed by world-class scientists and have an eco-friendly foundation certified by ISO 9001:2000.

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Braé is a unique cosmetic brand from sunny Brazil, offering a professional range of hair care products. The uniqueness of Braé lies in the immediate effectiveness of its formulas, which support hair restoration and treatment on a molecular level.

K18 is an American brand of a bionic hair care system that can reverse hair damage regardless of its cause. K18 restores hair at the DNA level, works quickly (in just 4 minutes), and provides long-lasting results.

The Israeli brand GIGI has gained worldwide recognition thanks to its unique formulations. By combining natural ingredients with the latest scientific research, it has created highly effective skincare and body care products, some of which have no equivalent in the world. Today, GIGI is a leader in the professional cosmetics market in Israel and actively exports its products to other countries around the globe.

For over 30 years, Pharma Cosmetics (Israel) has been developing and producing highly effective professional Holy Land products. These products are designed to address a wide range of issues in therapeutic cosmetology and aesthetic medicine, as well as to care for all skin types and conditions, including problematic, sensitive, damaged, and aging skin.

Cosmeceuticals by the American company Innovative Skincare®. This company produces cosmeceutical products of the highest purity, with clinically and practically proven results. The products of the California-based laboratory, marketed under the brand iS CLINICAL, are widely recognized by experts in the field of problematic skin care.

Meder Beauty Science (Switzerland) offers unique rejuvenation programs and non-invasive facial aging correction methods that have no equivalent in modern cosmetology. These programs are based on many years of research by a leading Swiss laboratory. The products are distinguished by a high concentration of biotechnological ingredients, precisely calculated dosages, and carefully designed protocols that guarantee visible results after just one treatment.

pHformula is a dermatological system of controlled skin resurfacing. Positioned at the intersection of cosmeceuticals and medicine, this system has been successfully implemented in more than 35 countries worldwide. All treatment methods and formulas used in pHformula are based on over 30 years of combined scientific and medical research experience.
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Rhea is a highly active cosmetic line developed through research conducted by leading Italian universities. It represents a breakthrough in cosmetic chemistry, creating emulsions that are several times more concentrated. This cosmetic line contains no animal-derived ingredients and is packaged in eco-friendly materials.

Dr. Sorbie is a high-quality professional hair care brand with organic ingredients. These premium products, developed and produced in Israel, are known for their unique formulas and commitment to environmental care.
Dr. Sorbie hair care features multi-phase and multi-step formulas designed for effective hair treatment and restoration.
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